What happens when you put 50 technical geniuses in a room to collaborate and co-create? Idea generation, hours of innovation and prototype creation!
Last month the inaugural Fujitsu Australia Software Technology #cocreation hackathon kicked off with 50 staff participating in the two day workshop, led by Fujitsu’s Digital Co-creation Team and the FAST Hackathon coordinators who created a positive, collaborative ambience that encouraged informal brainstorming of ideas for new products.
What exactly is a Hackathon? A hackathon is typically a two-day event (often including an overnight) during which participants form teams and collaborate to conceptualize and prototype new products or solutions. The “hack” portion of the event is usually followed by a “demo day,” when teams pitch their ideas and show off their prototypes to a team of judges and other hackathon participants.
Design Thinking is way of developing solutions to unique problems. It takes a step back from technology and helps people to come up with unique ideas and solutions that can help to deliver transformational outcomes.
The Fujitsu Digital Co-creation team recently facilitated a Design Thinking Workshop with Vopak Australia, subsidiary of Royal Vopak – a world leading Tank Storage company that operates a global network of terminals located at strategic locations across major trade routes.
The session hosted at Vopak’s Port Botany offices by Fujitsu’s Digital Co-creation Team enabled the Vopak team to brainstorm ideas for digital change and ultimately ‘Co-create’ – blending expertise and technology to create new value together. The team were challenged to think creatively, outside the square and really put themselves in the shoes of the customer to realise the changes that were needed.
“Working with Fujitsu allowed Vopak to identify new innovation opportunities by using a well-structured methodology, placing our customer’s needs at the core of the decision making process”, said Adonis Malas, Vopak Australia’s Automation & IT System Manager.
So what exactly is Design Thinking and how does it enable a ‘co-creation journey’?
The rapid advancement of technology introduces a new set of complex and challenging issues.
A Design Thinking Workshop is split into several exercises to gain a deep understanding of the challenges we’re facing.
1. Breaking down complex problems into solvable chunks
2. Identifying who our customers are, and their needs
3. Using this data to develop Proof of Concepts